Monday, 3. December 2012
I begin by analyzing the traffic on my website from Google Analytics. My website currently has a total of 153 visits and 111 unique visits. 72% are from new visitors and only 27% of visitors are returning visitors. I am pleased with the websites traffic sources because 23% from search traffic, 34% from referral traffic, and 42% from direct traffic which are pretty even. Finally, the content overview includes an impressive total of 664 pageviews. Overall, I was pleased with the visitors, traffic sources and content overviews of my website from Google Analytics.
Now I will analyze my websites results on Google’s Webmaster Tool. The search queries page lists “JMU Marketing Major” as the number one query. The page that users clicked on most was my website’s homepage. The links to my site page includes 3 links from my twitter and my teacher, Theresa Clarke‘s home page. Another helpful tool is the Malware tool, which helps protect your website from potential problems with hacking and software issues. Although I discussed only three of the tools, there are numerous other extremely helpful tools. I would recommend for Marketers to utilize Google Webmaster Tools because of the helpful information it shows.
With the tools we used during MKTG 470, I have been able to strengthen my skills needed in internet marketing. The most helpful skill I have learned is how to create a website and successfully draw visitors to your website. WordPress is very easy to use and has the tools necessary for a successful website. The most important skill I have learned from this class is how to use SEO on your website. My biggest take away out of this class has been able to create my own website where I can blog and create pages about myself.
If could take Strategic Internet Marketing again, I would do many things differently. I would write more blog posts that include more discussions on current events and my experiences as a marketing student. I also would update my campaign more freqently on Google Adwords. This update includes editing your budget and changing your bid amount for certain keywords. Finally, I would use more SEO techniques throughout my website. Ultimately, I have gained the skills necessary to successfully use internet marketing.